Vice President Kamala Harris recently visited Minnesota to promote President Joe Biden’s infrastructure plan, and she did so in a very deliberate way. Harris chose to wear a Carhartt jacket, a popular brand known for its durable and rugged workwear. This strategic choice of attire was no coincidence, as it was a clear message to the working-class voters in the Midwest.
In recent years, the Midwest has become a key battleground region in American politics. States like Minnesota, Wisconsin, Michigan, and Pennsylvania have seen a shift towards the Republican Party, with many working-class voters feeling alienated by the Democratic Party. Harris’s choice to wear a Carhartt jacket was a way to connect with these voters and show that the Biden administration understands their concerns and priorities.
By wearing a Carhartt jacket, Harris was able to project an image of authenticity and relatability. Carhartt is a brand that is synonymous with hard work and blue-collar values, making it the perfect choice for a politician looking to connect with working-class voters. In doing so, Harris was able to position herself and the Biden administration as allies of the working class, rather than out-of-touch elites.
Furthermore, Harris’s visit to Minnesota was a strategic move to shore up support in a state that has become increasingly competitive in recent years. While Minnesota has traditionally been a Democratic stronghold, it has seen a surge in Republican support, particularly in rural areas. By visiting the state and wearing a Carhartt jacket, Harris was able to appeal to these voters and make a case for the Biden administration’s infrastructure plan, which promises to create jobs and invest in American workers.
Overall, Harris’s choice to wear a Carhartt jacket in Minnesota was a smart and strategic move. By connecting with working-class voters in the Midwest, Harris was able to send a clear message that the Biden administration is committed to supporting and uplifting American workers. As the battleground for the 2022 midterm elections heats up, gestures like these will be crucial in winning over key swing voters and securing victories for the Democratic Party.